The frictionless commerce provider Pivotree says that two “large-scale retailers” have begun to reap the benefits of its recent acquisition of the supply chain service firm Bridge Solutions Group.

“We are seeing immediate synergies from this acquisition, as our existing customers need supply chain solutions that we are now able to rapidly deliver at scale,” Bill Di Nardo, CEO of Pivotree, said in a news release on Thursday (Oct. 7). “It is a testament to our ability to provide true end-to-end experiences for customers, starting at the front end with transaction-related technologies all the way to the back-end supply chain and delivery technologies.”

Based in Toronto, Pivotree says it offers expertise in eCommerce, MDM, cybersecurity, cloud and supply chains. The company has a client base of more than 170 B2C and B2B companies. It acquired Bridge Solutions Group, of Fort Lee, New Jersey, for $6 million last month.

Pivotree says its service delivery team will spend the next few months helping to migrate these retailers’ critical platforms from legacy OMS environments, installing and integrating their back-end systems into applications that leverage cloud capabilities. “This process is expected to provide them with better reliability of their systems, advanced performance and tracking, in addition to cost savings across their customer journeys,” the company said.

Frictionless commerce is a must for online retailers, Pivotree noted, saying that it will support its retail clients with continuous monitoring, reporting and testing to provide on-target analysis of their operations.

Read more: Retailers Embrace Early Holiday Shopping to Combat Tangled Supply Chains

This is happening at a time when retailers are offering holiday shopping deals earlier than ever, in part due to inventory shortages resulting from supply chain issues

As PYMNTS reported earlier this week, Target is set to launch its three-day Target Deal Days, offering discounts online and, for the first time ever, at all retail locations.

More notably: Amazon, which is responsible for 50% of all eCommerce purchases, announced it was offering “Black Friday-worthy” deals on its site and through its app, weeks earlier than last year’s Prime Day, which happened in mid-October.